The main point of a pitch deck is to secure funding through investors. Sooner or later, it is a thing that every startup needs to do. So, how to make a pitch deck? Especially the winning one. The one that attracts investors and gives you more chances to grow your company. Let’s take a look at it and see how it goes!
Understanding What a Pitch Deck Is
A pitch deck is a presentation of your business. It can be presented either face-to-face or through an online meeting. Understanding it is crucial because a good pitch deck will surely bring investors to your business. The key is to make it interesting and well-presented. There are aspects like financials, teams, etc, that you need to cover in a pitch deck.
Read more: What is a Pitch Deck? A Guide of Understanding It
The Anatomy of a Pitch Deck
There are key elements that need to be included in a pitch deck. In essence, those elements are what make a pitch deck whole. Guy Kawasaki, a marketing expert and venture capitalist, thinks your presentation should simply include ten slides, covering everything from your company’s title to your go-to-market strategy. Below is a detailed description of the slides you should think about putting in your pitch deck.
1. Company Vision
You want this to be brief and concise. A sentence or two with only 150 characters or less. Tell what your business is and what value you offer to customers. Typically you can compare with another established company with a similar product or service.
2. Key Problem and Solution
The easiest way to present the problem is to tell a relatable and engaging story. That way, it is more convincing because it’s an actual real problem that people face. You want your idea to be a solution in the market. Go into detail on why your company is the ideal solution to the problem. With this slide, narration and imagery may work wonders!
3. Target Market
Describe the primary market and how large the potential is. You need to support your information with quantifiable data. Remember to be specific and realistic. Investors want to be convinced of how you can reach the market. To determine the market demand, use variables such as consumer spending data.
4. The Business Model
After potential investors know your product or service, you need to explain how it’s going to generate revenue for the business. Describe in detail how the product will be marketed and sold to its target audience.
5. Basic Roadmap and Milestones
Use this part to validate your product and growth strategy. You can talk about what you have achieved and where you intend to go. Expected goals in the near future can be listed to inform potential investors.
6. Market Plan
On this slide, describe how you plan to connect with the intended audience and acquire traction in the market. As a way to validate your approach, you should include any additional details about your plan of action if you have been working on a marketing and sales strategy.
7. Management Team
It’s important to have a direction, but it depends on who’s holding the driving seat. Investors want to know who are the people behind your idea and what makes it unique and different. Describe the leadership and a couple of achievements from each member.
8. Financial Projections
This slide needs to highlight your financials such as sales, cash flow forecast, and profit and loss statement for at least several years. It doesn’t have to be full numbers, you can make the data easier to digest with charts or diagrams.
9. Competitive Analysis
No matter how unique you think your company is, there always be competition. So make sure to do good research about it and illustrate your brand positioning in the market. What differentiates your product or service from another business?
10. Use of Funds
Investors must understand how their money will benefit your company and how it will assist you in accomplishing your objectives. Make sure to be clear and strategic.
Key Tips in How to Make a Pitch Deck
Here are some key tips to keep in mind while you make your pitch deck:
- Keep it visually appealing: Use clean layouts and professional designs.
- Stay concise: Avoid text-heavy slides.
- Use storytelling: Make your narrative engaging and memorable.
- Leverage data visualization: Charts and infographics.
A Well-designed Pitch Deck
A well-designed pitch deck can make much difference in impressing investors. Not only with details and the essence of the business itself but also considering visuals and images. It helps to transform a content-heavy presentation into an intriguing story. If you are in need of a compelling design, you have come to the right place. We know how to make an impactful design pitch deck. Contact us to transform your pitch deck!
