Great startup ideas usually come out of the need to fix a problem. That’s why a good pitch deck should include a problem statement slide. However, it is not as simple as just presenting a problem and how it can be solved using your product or service. The slide needs to have certain aspects that make it effective. You also want to deliver it in a clear manner. To break it down to you, here is how you make an impactful problem statement slide!
The Role of Problem Statement Slide in a Pitch Deck
The issue that your presentation aims to address can be simply and precisely outlined on a problem statement slide. It serves as the framework for your presentation, directing the narrative and providing the audience with a comprehensive grasp of the issue at hand. This slide is essential for building relationship with your audience. Additionally, it makes a strong argument for why the issue requires money and attention, which wins over decision-makers.
A Strong Problem Statement Slide
To make a strong argument in the problem statement slide, business owners need to have these key elements:
- Clarity: Give a clear explanation by describing the particular problem at hand in a concise, straightforward way.
- Data: Provide relevant details that illustrate the problem’s seriousness.
- Storytelling: Connect emotionally by giving specific examples or case studies that highlight the issue in real-life situations..
- Visuals: Use infographics, graphs, or charts to visually present supporting data in order to improve comprehension.
How to Craft a Problem Statement Slide
1. Research
It begins with an in-depth look at the issue. Collect relevant data, case studies, and professional opinions to gain a thorough understanding of the problem. Generally, your research would need to answer questions such as:
- What is the problem?
- How relevant is the problem?
- Who it affects?
- What is the existing solution?
- Why does the problem exist?
You may also want to look into the key pain points that users are experiencing due to the problem. By building a solid foundation of information, you can create a problem statement slide that is accurate and compelling, laying the groundwork for meaningful solutions, which is your product or service.
2. Draft the Content
Write a brief problem statement based on the facts acquired. You can start with an understandable description in one or two sentences. After that, make sure it has all the essential elements, such as an impact, a solution pathway, supporting information, and a clear description.
3. Be Brief and Concise
Don’t try to be full-text and make it hard to understand. Remember KISS (Keep It Simple Stupid). Make sure the sentences are simple, uncomplicated, and clear of jargon. The audience can quickly understand the issue because of it. By being brief and concise, you also reduce ambiguity which makes the presentation more effective.
4. Storytelling
It’s important to convey your message in a way that appeals to your audience in order to create an interesting problem statement presentation. That is why you need storytelling in your narrative. Storytelling allows the audience to empathize with the issue. For instance, you can introduce a case study with a real or hypothetical person who faces the problem. Describe why this person needs a solution to this issue.
5. Visuals
Complex ideas can be simplified into easily understood, powerful content with the help of visuals. Make sure the slide is interesting without being overly complicated by selecting a font and layout that are clear and easy to understand. Using charts, graphs, or infographics is also a great way to improve understanding. Remember to be consistent in the design, font, and color scheme throughout the presentation.
Common Mistakes to Avoid
Several things can lead to mistakes in making a problem statement slide, avoid them:
- Being too vague: A problem that is vague may leave your audience confused or disinterested.
- Overlooking the root cause: Your solution may appear ineffective if you only focus on the obvious issue without knowing why it occurs.
- Addressing symptoms instead of root causes: Symptoms are visible signs of a more serious problem. Fixing them without addressing the root cause may lead to short-term rather than long-term fixes.
- Using biased or subjective language: Your problem statement may be seen as unprofessional if it contains biased or subjective language.
Visually Engaging Problem Statement Slide
Showing a visually engaging slide could lead to an impactful presentation. It makes the communication intriguing and understandable. While it may be hard to make one, we know the best way to make one. Neermana is ready to help with your need for a compelling presentation to impress investors. Learn more about us through our work and contact us for more details!
