We see lots of designs every day. From our favorite drink package, the advertisement board on our way to commute for work, a building in the heart of the city, or even simply a glass. Everything comes from an idea of design. But have you ever thought of what makes a good design? For example, when you are in a bookstore and suddenly think, “This book cover looks amazing!” Why does it look good? And what is a bad design anyway? Knowing it may work wonders as a difference in your business.
How to Define Good Design?
The first thing to come to mind when we think of a good design is probably that it is visually appealing. However, remember the saying? “Beauty is in the eye of the beholder.” Everybody would have a different opinion on what a good design is.
Well, here’s a thing, if you were ill, would you rather listen to the opinion of a veteran doctor, or, let’s say, your neighbor? Of course the first one. So, it is important to define it based on professionalism. In that matter, let’s hear what Dieter Rams, a German industrial designer, said about it.
The Key Principles
German industrial designer Dieter Rams, known for his minimalist approach to design, examined the nature of good design to figure out what designers must do. Rams had a significant impact on the design and functionality of the majority of consumer goods used in the late 20th and early 21st century. Rams’s trademarks are all around us, from coffee machines to toothbrushes and alarm clocks, and much more. His aesthetics represent simplicity, restraint, and honesty.
After studying the world around him in the late 1970s and discovering “an impenetrable confusion of forms, colors, and noises,” Rams asked himself the crucial question, “Is my design good design?” Rams’s response can be found in his 10 principles. Even though they’re most relevant to industrial design, these principles are universal and apply to virtually every field of design.
1. Innovative
The world is constantly changing, and new technical advancements present fresh chances for creative design. Design innovation means keeping up with advancements in cutting-edge technologies.
2. Aesthetic
Although it would appear that we are returning to subjective terminology, the goal here is not to make your designs acceptable to the general public, but to your target audience like it. You can accomplish it by striking the correct balance between text, color, and shape. An attractive, pleasant, and welcoming design draws clients’ attention to the brand.
3. Makes a Product Useful
Technology advancement and creative design go hand in hand like bread and butter. However, design never stops evolving on its own; it always advances in concert with advances in technology.
4. Makes a Product Understandable
A product’s function should be apparent from its design. Good design makes the product self-explanatory by appealing to the user’s intuition and demonstrating its function right away.
5. Unobtrusive
The goal of a product will be obscured by an obtrusive design. As a result, the design should be neutral in relation to the product’s intended use. Being beautiful for the sake of decorating is not the goal.
6. Honest
A product shouldn’t look to be something it isn’t. False promises should not be used by good designers to try to influence customers. Your design should only be as creative, strong, and/or important as it claims to be.
7. Long-lasting
Design should be long-lasting, even in the fast-paced world of today. To make sure it never seems outdated, stay away from becoming too trendy. Clean, classic designs help avoid the unwanted trademark styling that identifies a thing with a certain time period and makes it forgettable.
8. Thorough Down to the Last Detail
Nothing should be left up to chance when it comes to the consumer. Paying attention to the smallest details conveys to them that you are interested in their preferences. To put it another way, no detail should be missed. Accuracy and attention are crucial.
9. Environmentally Friendly
The goal of good design is to have as little of an environmental impact as possible. Resources, physical, and visual pollution should be kept to a minimum throughout a product’s lifecycle.
10. As Little as Possible
It’s back to basic meaning less is more. You can maximize the simplicity by concentrating just on its most important elements. In other words, be simplistic but not plain.
The Importance of Good Design
There is no doubt that good design is important in any field, especially business. It can have a huge impact as your business goes on. Here are some of them:
- Captures attention: It stands out, drawing people in with its visual appeal.
- Sets you apart: It differentiates you from competitors by showcasing uniqueness.
- Leaves a lasting first impression: It immediately shapes how others perceive your brand or product.
- Conveys the right message: It visually communicates your values and purpose effectively.
- Builds trust and credibility: It shows professionalism, making audiences more likely to believe in your brand.
- Enhances perceived value: It makes your product or service feel premium and worth the investment.
- Communicates clearly: It simplifies complex information and ensures your message is easily understood.
- Boosts interaction: It encourages users to interact with your content, fostering deeper connections.
- Ensures a superior experience: It makes using your product or service effortless and enjoyable
- Delivers customer satisfaction: It addresses needs and preferences, leaving customers happier.
- Sparks desire: It creates an emotional connection, making people want to own or use it.
- Improves recall: It helps people remember your brand or message long after their first encounter.
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